READY KITCHERS PASSED THE EXPORTS OF 2020 IN THE FIRST HALF
The culinary sector, which completed exports at 37 million 16 thousand dollars with a loss of 17 percent due to the pandemic in 2020, experienced a rapid recovery this year. The size of the ready-made kitchen and bathroom sector reached $1 billion and the number of annual production reached 1 million, while exports gained momentum. As of June, my annual exports were $43,567,000, 18 percent above the value of the end of 2020, according to the Federation of Furniture Associations (MOSFED). Mosfed President Ahmet Gullic, who is growing in the domestic market, stated that according to industrial production index data, in 2020, kitchen furniture manufacturing grew by 5 percent with real values. Noting that the growth was based entirely on the increase in the retail channel, Gullic said, "Depending on the number of houses completed, there was a contraction for 2 years in a row. This year, however, the trend of re-growth has begun in the project channel. According to the Industrial Production Index, kitchen furniture manufacturing is 18 percent higher annually as of May 2020 than the previous year. The movement in the project channel and the continuing vibrancy of the retail channel indicate that we will finish this year with growth above the current level in May. If economic growth continues within the framework of expectations, we aim to increase the sector by 10 to 20 percent next year with the effect of the increase in building permits." When looking at the culinary sector, it is noted that many companies are on an export attack. The culinary market is set to end the year with growth of between 10 and 20 percent due to the influence of the European and U.S. export and renewal markets. •Operating in the ready-made kitchen manufacturing sector in Adana, europe and usa's emerging market, Sistem is increasing its market share in the USA, which it entered two years ago with ready-made kitchen cabinets. The company that sends 40 percent of its products to the U.S. market. It aims to rise in Europe. Stating that it will increase its capacity by 50 percent with the yachts it plans this year, Sistema Marketing and Sales Director Yunus Calik said that the company is focused on its export target. •Renewal triggered growth Albox Chairman Olgun Sağlam said that 60 percent of the demand in the sector came in the renewal market. By 2018, 70 percent of demand came from new constructions, sağlam said. Apart from the newly built buildings in Turkey, where around 600,000 houses are needed in Turkey every year, it means the production and importation of 1 million kitchens and bathrooms with the renovation of existing bathrooms and kitchens. The market is growing 10 percent every year. In this sense, it parallels the furniture sector." Tolga Kaya, Deputy General Manager of Butterfly Furniture, who said that two years ago they decided to restor the butterfly share to 30 percent, said, "We now have dealerships abroad in Croatia, Kosovo, Gabon, Italy, which have just signed the contract, as well as our Azerbaijani dealer. 2022 will be the year of growth in exports for Butterfly Kitchen. We have a target to increase the export share from 10 percent to 30 percent in 2023." The proportion of domestic brands increased to 60 percent The total number of companies in modular kitchen and bathroom area increased to 130 in the sector where foreign companies once appeared, while 60 percent of these companies consisted of imported brands from domestic producer brands. In the market where 70 percent of imported brands are Italian and 30 percent German, domestic producers also appear in foreign markets with their own brands. Turkey's ready-made kitchen sector, which has an annual production rate approaching 1 million, is rapidly increasing its exports this year. The sector increased its exports by more than 18 percent in the first half of 2020 to reach $43,567,000.